The marriage of entertainment and sport took cricket to heights never seen before with the highly-successful Indian Premier League. Now boxing is hoping to cash in on the same formula.
Fight Nights, a unique concept, will see Indian boxers take on their English counterparts for the Lagaan Cup, the title being inspired by the Aamir Khan blockbuster.
Leading India's challenge is Olympic bronze medalist and world No 1 middleweight (75kg) boxer Vijender Singh.
The first competition of the series is in Hyderabad on September 12 and the next in Pune on September 14.
Dinesh Kumar, Dilbagh Singh and Diwakar Prasad are the other boxers representing India, while the tourists boast of a strong line-up in Martin Stead, Liam Cameron and Hosea Burton.
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