Chile face Honduras in their opening Group H match on Wednesday on the 48th anniversary of their last World Cup victory with a golden opportunity to rid themselves of an unwanted record.
It was on June 16, 1962, that the hosts beat Yugoslavia in the third-place playoff in Santiago. Chile have since been to four World Cups, played 13 matches and failed to win again.
The current generation of Chilean players come to South Africa determined to put that record straight, and their form in the qualifying campaign suggests they can do far more than simply win one match at these finals.
They finished second in the South American group, just a point behind Brazil and five points ahead of Argentina. They also scored a hatful of goals, and start as favourites to beat a Honduras side missing one, and perhaps two, key strikers.
"The fact that Chile haven't won a match at a World Cup for a long time, for me personally, and I think for the team as a whole, is of secondary importance," Chile defender Gonzalo Jara said on Monday.
"Getting the three points and playing like we want to play, that's the important thing," he added.
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