The memorable victory celebration came after a largely dull game which only came alive after Serbia were reduced to 10 men by the dismissal of Alekasandar Lukovic for a second yellow card in the 74th minute.
Down a man, the Serbs launched a series of attacks, as if suddenly awakening to the fact that they were about to pick up just a point from their opening game in a tough Group D which also includes Germany and Australia.
Milos Krasic had a fine effort palmed over and then Nemanja Vidic headed over from the resulting corner.
Branislav Ivanovic then went close with a long-range effort after bursting through from the right but Serbia will wish they had shown such adventure and aggression a little earlier.
"In a world cup, when you have two chances in a game you must score one goal," Serbian striker Danko Lazovic said. "And we missed both."
The breakthrough finally came at the other end - an unforced and unnecessary handball from substitute Zdravko Kuzmanovic, whose raised arm struck a ball hit across the area.
Serbia's Aleksandar Lukovic receives a red card from referee Hector Baldassi of Argentina
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