Zvonareva, who ousted Serb Jelena Jankovic and US Open champion Kim Clijsters on her way to the semis, grew in confidence in the second, forcing Pironkova further behind the baseline and onto her weaker forehand.
The Russian, who reached the 2009 Australian Open semi-final and has enjoyed stints inside the world top 10, broke to go 4-2 up and later sealed the set with a lucky net cord of her own.
It was the first set Pironkova had lost in the tournament but unfortunately for her the second was only 38 minutes away after being broken in the opening game of the third.
Pironkova, bidding to be the first unseeded woman to reach the final, survived another two break points in the third game but could not avoid one in the fifth as she went down a double-break at 4-1.
Without a tour victory to her name and not a grasscourt in sight in her homeland, Bulgaria's first major semi-finalist then let two break points of her own slip away and with it her chance of a spot in the final at the All England Club.
Zvonareva, whose biggest title to date was at Indian Wells in 2009, wrapped up the match with a fierce cross-court forehand that sent her opponent sprawling to win in one hour and 46 minutes.
She will play either American top seed and reigning champion Serena Williams or unseeded Czech Petra Kvitova in Saturday's final.
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