But while softly spoken Stoner and baby-faced Lorenzo might be able to give Rossi a run for his money on a bike, there is no contest when it comes to charisma and popular appeal.
Rossi, who has nicknamed himself the 'doctor', has become MotoGP's best ambassador thanks to his friendly, fun-loving disposition, his love of pranks and joke helmets as much as his remarkable sporting feats.
Italy's best paid sports personality is especially adored in his homeland, where he quickly repaired the damage caused by tax dispute by paying a 35-million euro bill to the Italian inland revenue in 2007.
This pulling power among fans and sponsors is a big part of the reason Ferrari tried to lure him away to Formula One in the past.
But motorcycling lovers hope Rossi, who has won 103 Grands Prix, will stay in the sport long enough to beat his compatriot Giacomo Agostini's record of 122 race wins.
"He is very important, not just commercially," said Ezpeleta. "Valentino is really one of our legends.
"He has been deeply involved in the MotoGP family and not just because he is a fantastic racer. He is involved in safety and many things like that. He really is very important."
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