Bollywood star Abhishek Bachchan has given his backing to Chelsea's Search for an Asian Star campaign and urged young players to sign up to the project.
Chelsea fan Bachchan underlined the importance of the programme which is designed to give a much needed boost to Asian participation at all levels of the game.
"I know how important it is for young Asian kids to get involved with sport, not just to reach the top but to enjoy themselves, meet new people and be part of a team. As a Chelsea fan I'm delighted that my club is taking a lead on providing these amazing opportunities for Asian players and would urge everyone with a love for the game to sign up and take part," Bachchan said.
The tournament will take place on the second May Bank Holiday weekend (29-31) for players from Indian, Pakistani, Sri Lankan and Bangladeshi backgrounds aged eight to 13-years-old.
Participants will be judged on a series of matches and tests specifically designed and used by the Chelsea Academy to examine speed, skill and ability.
One player from each age group will be selected for a week's training with the Chelsea Academy squads during the summer with any player meeting the required standard being offered the chance to be signed by the Blues.
Last year's initiative saw 350 young people attending the Cobham training ground and the three winning players training and turning out for Chelsea teams during the summer. Two of last year's winners have since gone to be signed by Leyton Orient and Southend.
Chelsea Football Club will also be inviting managers, coaches and scouts from clubs at all levels of the game to identify talented youngsters and information will also be on hand for Asian players to find clubs in their area.