News APP

NewsApp (Free)

Read news as it happens
Download NewsApp

Available on  gplay

Home  » Sports » Newspaper advert 'eliminates' Brazil from finals

Newspaper advert 'eliminates' Brazil from finals

June 30, 2010 01:00 IST
Get Rediff News in your Inbox:

Readers of one of Brazil's biggest newspapers were surprised to read on Tuesday that their beloved national team had been knocked out of the World Cup, the day after Dunga's side had marched into the quarter-finals.

An advert wrongly posted in the Folha de Sao Paulo newspaper by a major supermarket chain expressed sadness at Brazil's "elimination" and told fans they could at least look forward to 2014, when the South American country will host the tournament.

"The team exited the World Cup, but not our hearts," said the advertisement for the Extra supermarket. "Thanks Brazil, we'll see you in 2014," it added.

Five-times World Cup winners Brazil, coached by Dunga, had in fact crushed Chile 3-0 to set up a quarter-final with Netherlands in Port Elizabeth on Friday.

A spokesperson for the supermarket's parent company said the advert had been placed mistakenly by the newspaper.

Get Rediff News in your Inbox:
Source: REUTERS
© Copyright 2024 Reuters Limited. All rights reserved. Republication or redistribution of Reuters content, including by framing or similar means, is expressly prohibited without the prior written consent of Reuters. Reuters shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

India In Australia 2024-2025