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Fiat Siena priced at Rs 550,000 in Delhi

Fiat India Auto Limited today announced a Rs 550,000 price tag for the base petrol model of its much-awaited world car Siena.

The petrol ELX version of Siena would carry an ex-showroom (Delhi) price tag of Rs 550,457 while the ELX-PS version has been priced at Rs 574,995.

The Siena diesel EL-PS would sport a Rs 614,235 price tag while the ELX-PS version would be priced at Rs 668,254.

With this pricing, Siena has become the second cheapest car in the petrol category in its segment and the cheapest in the diesel version.

Order booking for the car would commence from April 15 on a first-come-first-serve basis. ''We plan to deliver 2,000 cars in the next three months, 7,000 within this calender year, appropriating 18 per cent of the three-box car market in the country,'' the statement added.

Fiat India has decided to bypass the booking route entirely and has put in place a dealer direct purchase programme driven by customer interface.

''Our customers can enter into an immediate contract with our dealerships, guaranteeing the delivery of their cars at the contracted price and stipulated time. Attractive finance schemes would also be made available through Fiat India Sundaram Auto Finance -- Fiat India's financial arm.''

The Siena Saloon comes with a long range warranty that covers lacquer wear and corrosion. The contractual warranty would apply for one year plus unlimited kilometres on mechanical components. The company is also offering a two-year paint warranty and a five-year anti-perforation warranty on structural parts. Also, a year's extension guarantee on mechanical components is being provided through the dealers.

The Siena is the first of the five models which Fiat Auto would be producing under its World Car programme. The petrol version of the car has a 1242cc power plant while the diesel range boasts of a 1,697cc turbo-diesel unit. The car gives ten km per litre in city conditions and well over 14 km per litre on the highway, the company claimed.

The diesel engine will give a mileage of ten km per litre around town and nearly 18 km per litre on the highway.

The EL package offers climate control system, body-coloured bumpers, heated rear window, front and rear seat-belts, door mirrors adjustable from inside and luggage compartment opening from inside the car. The diesel version also includes power steering, which is an option in the petrol version.

The ELX versions offer radio, electric front and rear windows, door lock, fog-light, third brake light and power steering as standard on the petrol unit.

UNI

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